Oren John
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The Operating System for Brands
The Team Is
Working Hard
So, Why Isn't the
Creative Working?
You're running ads. You're posting on social. There’s a team in place. But it still feels like you're guessing, and the results reflect that.
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The Real Problem
The Problem Isn't
The Team. It's The Gap.
You're doing social media and running ads, but it doesn't work as well as you know it can. It's not improving fast enough. You can't quantify it. Things change every quarter and it feels like you can never keep up.
And the maddening part? You can't even put a name on what's missing.
Is it a head of growth?
A contractor to run social?
A media buyer?
The answer is Creative Strategy.
And you can't just hire it out.
📉
Contractors Don't Solve It
A freelancer can execute tasks, but they can't build the strategic intelligence your brand needs. They don't own the outcome — you do.
🏢
Agencies Are Even Further Behind
Most agencies are still working from a 2019 playbook. They need real support FROM the brand — and they charge a premium to figure it out on your dime.
🌀
Culture Moves Faster Than Your Calendar
Algorithms shift. Ad costs fluctuate. Formats evolve. A static content calendar can't keep up with a dynamic platform environment.
🔍
You Can't Measure What You Can't Name
Without a framework, you're making creative decisions by gut feel. Leadership can't see progress. The team can't improve systematically.
What You Actually Need
A new-age amalgamation of social media intelligence, creative production, paid media thinking, and cultural awareness — all applied to your brand in real time. That's Creative Strategy Live.
Who This Is For
Built For the People
Running the Brand.
Brand Owners
Turn Your Team Into
Strategic Thinkers
Can't find senior creative people who know the new ways
Agencies charge a ton and it doesn't land
Want ROI, a real system, and to stop wondering if it's working
Need the team you already have to execute — not just post
Marketing Leaders
Lead Creative the Way the Best Brands Do
You manage creative output but the playbook changes every quarter
Want to walk in with a real framework that shows progress
Need to show leadership exactly what you're doing and why it works
Want to operate at the level of the world's top brands
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The Curriculum
Three Modules.
One Complete System.
This isn't a DIY course or a workshop about theory. It's a complete operating system built for brands in the real world.
01
Module One
Organic
Organic Creative Strategy
Which platforms to prioritize based on your business type and goals
How to test content formats in batches of 5–10 posts and identify what's working fast
How TikTok, Instagram, LinkedIn, and YouTube function differently — and why cross-posting kills most accounts
Content pillars that actually differentiate you, with a reference database so you never start from zero
Formats that convert: quick hits, green screens, talking heads, carousels, vlogs, and more
02
Module Two
Paid
Organic Creative Strategy
How to brief ads correctly and work with performance teams so you're not flying blind
Hooks, scripts, and creative volume — what brands winning on Meta and TikTok actually do
ASC campaigns, whitelisting, spark ads, and when to use each
TikTok Shop strategy, affiliate briefing, and GMV Max — built for brands selling product
Why your media buyer needs better creative, not a bigger budget
03
Module Three
Systems
Organic Creative Strategy
Research, campaign prep, content shoots, influencer briefing, seeding campaigns, landing pages
Full checklists and templates: the strategist's weekly schedule, asset tracking, shoot day logistics
How to brief external creators so you get what you actually wanted
Stakeholder communication frameworks — so leadership understands what you're building and why
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Bonus
AI Modules
Integrate AI tools into your creative workflow right now, with workflows for brand strategy briefing in Claude.
Bonus
Video Reference
Database
A living database of creative references you can pull from for briefs, pitches, and ideation.
Bonus
Creative Service
Reference Database
Vetted resources for photographers, designers, editors, and UGC creators.
You're Not Doing This Alone
And an active community: a Slack group to workshop directly with other pro’s, weekly office hours to go through ideas as they come, and updates to changes as they happen with brand operators on the edge, working together.
💬
Slack Community
📆
Weekly Office Hours
⚡
Real-Time Updates
What's Included
Everything Your Brand
Needs to Execute.
The Program
3 complete modules — 20+ video walkthroughs
Templates for briefs, asset tracking, analytics, and stakeholder comms
The Strategist's Schedule — weekly routine for brand teams
Complete content shoot checklist
Frameworks for landing pages, scripts, and creative assets
Video Reference Database — a living library for briefs and ideation
Creative Services Reference Database — vetted photographers, editors, UGC creators
AI Modules — integrate AI tools into your creative workflow right now
The Live Community (90 Days)
12 weekly small-group strategy sessions
90 days of on-demand Slack community access
Feedback on your work from our team
Workshop your actual brand campaigns with other operators
Direct access to the strategists who built the framework
Real-time updates as platforms and algorithms change
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Pricing
Straightforward Pricing .
Go at your own pace or follow the weekly structure. Every framework is built for real-world brand application. Applications are open now.
Individual
$6,700
1 seat
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Team of 2
Most Popular
$12,000
2 seat / Save $1,400
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Team of 3
$15,000
3 seat / Save $5,100
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“This group is really valuable to me.”
— Kenneth, Creative Director
Applications Open
Ready to Build a System That Actually Works?
We are out of closed beta and ongoing applications are open. Book a call to find out if Creative Strategy Live is the right fit for your brand.
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After working with dozens of brands and training hundreds of creators — this is the scalable framework that closes the gap.